Sync x Adidas

Coming in at third place in the SYNC x Adidas MENA Competition. The brief was to design a striking, bold and attention-grabbing illustration design for an Adidas two-sided storefront wall on a main avenue in Cairo, where cars on the main road can see the massive wall from afar. The theme was ‘Impossible is Nothing’ and it’s meant to launch in the summer of 2023, so the colors and the art direction should be aligned with the seasonal requirement.