Skip & Scoop
Skip & Scoop is a nostalgic nod to childhood — a world where imagination runs wild and ice cream is pure magic. With endless toppings, playful visuals, and an interactive in-store experience, it invites you to embrace your inner child and savor a scoop of dreams.
In collaboration with
Task
Create a bold and imaginative brand identity for Skip & Scoop — a dessert concept inspired by childhood wonder. The goal was to transform their ice cream know-how into an experiential brand that feels like a modern-day Willy Wonka factory: whimsical, interactive, and selfie-ready. The identity needed to spark joy, evoke nostalgia, and create a playful escape that blends art, flavor, and social media appeal.
Style & Art Direction
Playful, bold, and joyfully imaginative. Built around childhood nostalgia and reimagined for today’s aesthetic-savvy, selfie-loving generation. Illustrated playground scenes become fantastical ice cream landscapes, brought to life through vibrant color blocking, expressive type, and whimsical storytelling. It’s a brand that invites everyone — kids and grown-ups alike — to tap into their inner child and savor the magic of dessert.
From Concept to Playground
Skip & Scoop was designed to be a multi-sensory experience. From the moment you step into the store, every detail is crafted to spark joy, wonder, and nostalgia. Branded touchpoints like illustrated walls, playful signage, flavor adventure maps, and interactive toppings counters bring the identity to life in 3D. These activations transform the space into a dessert playground — where imagination becomes part of the menu.
Credits
Karima Aly
Brand Strategy Naming