Seaciety
A premium swimwear and resort-wear brand born from a deep, personal connection to the sea. Designed for those who live the beach life — playful by day, elevated by night — Seaciety blends style with purpose. Every piece is crafted from eco-conscious materials, honoring the environment that inspired it.
Task
Develop a brand identity for a premium beachwear and resort brand rooted in sustainability and timeless style. The goal was to create a visual language that speaks to both the playful and sophisticated sides of the modern beach-goer — one who values elegance, joy, and environmental responsibility.
Style & Art Direction
Seaciety’s identity captures the fresh, breezy spirit of the sea with an airy aesthetic and a palette inspired by nature and beachside refreshments. The art direction balances modern elegance with subtle playfulness, letting the swimwear designs take center stage. Clean layouts and elevated photography reflect the brand’s premium tone while staying grounded in warmth and ease.
Credits
Khadija El Sharawy
Brand Strategy
Concept
Brand Identity
Art Direction
Pattern Design
2021