Monginis

The ever-lasting legacy of the bakery has always been an established desserts and bakery company in Egypt and India. The brand needed a major revamp so it can be perceived as modern, young and relevant to today’s consumers and with their values. With a strategy designed around the platform of celebration, this brand is visually loud and unapologetically celebratory; there for you in every occasion and every treat.

Matter Branding:
Managing Director & Co-Founder: Dina Aly
Strategy Director & Co-Founder: Mohamed Abbas
Creative Director & Co-Founder: Majd El Sherif
Strategy Lead: Janan Osama
Brand Director: Mariam Hamdy
Brand Manager: Nouran El Quersh
Senior Brand Executive: Amira Badr
Brand Executive: Sara El Attar
Senior Art Director: Mahmoud El Dallash
Senior Graphic Designer: Khadija El Sharawy
Graphic Designer: Yasmina Yasser
Copywriter: Omar El Rakhawy, Hazem Sherif
Finalizer: Mina Waguih

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